Serra Motel sign, Old Route 101, Gilroy, California.

Unstaged observational photography in the reportage lineage — real people, places, and events recorded as found, in available light, with no constructed set.

Highly structured, perfectly centered focal points emerging from negative space.

Lettering and identity applied to a place: shopfronts, wayfinding, exhibition graphics, murals carrying a name. One application photographed in situ, as distinct from a whole identity laid out as a system.

Lettering carrying the image alone, with no photographic or illustrative subject beneath it.