← The Library
Outdoor billboard advertisement for Auro, a lighting control app.

Auro

newapology.com

Credit

Creator
New Apology
Rights
Auro
Year
2026
Found via
New Apology

Clipped

danysegv

September 22, 2026

Traits

Movement

NeoSwissInternational Typographic Style

Grid-locked rationalism in the Swiss lineage — objective type, mathematical division, and restraint held as a position rather than an absence.

Typography

BoldGroteskGrotesk

Thick, intentional lettering providing necessary structural weight to modern minimalist layouts.

Palette & Light

DustTonesDesaturated Neutral

Low-chroma greige, bleached mid-tones, and papery neutrals, where every hue is muted toward grey rather than stated at strength.

Treatment

CleanDigitalUntreated Surface

Vector-clean, unmediated surface — flat fills, crisp edges, and even light, with no grain, halation, dust, or process residue anywhere in the image.

Medium

PosterWorkPoster / Out-of-Home

Single-surface display work built to be read at distance — bills, gig posters, and out-of-home placements.

Shares traits with

Ranked by how many traits each reference has in common with this one — computed from the image, never from who is looking at it.

Four large-scale outdoor posters mounted on a concrete wall display a public awareness campaign about child labour.A minimal poster for a photography exhibition during the 1964 Tokyo Olympics, featuring a large soft pink-to-magenta gradient circle against a solid red background.A dark grey campaign visual for Yeezy Season 1 featuring a close-up photograph of a model wearing oversized draped grey knitwear.Film festival poster for La Rabia, featuring a close-up portrait photograph of a person's face with eyes closed and open mouth.A grid of book covers and editorial spreads featuring bold typography, organic imagery, and scientific subject matter.A poster for a classical music season programme featuring a bold geometric grid of black circles and horizontal lines on a bright green left panel, with a pink right panel listing composer names and event dates in a sans-serif typeface.A two-panel exhibition poster for a design archive and presentation, printed in black and yellow typography on grey paper.Magazine cover featuring a geometric collage of overlapping colorful triangles and diamond shapes in orange, pink, magenta, green, and light blue, some with polka dot patterns.Exhibition poster for Marcello Morandini at Die Neue Sammlung, 1993.Book cover with a bold red background, a large white sans-serif H dominating the center, and black Helvetica typography arranged vertically and horizontally.An open magazine spread featuring bold coral-pink slab-serif typography reading "Masterplanning UTOPIA" over a black-and-white aerial photograph, with text and a portrait on the right page.A poster for a 25-year anniversary event features massive black condensed sans-serif letterforms spelling out text, cropped and stacked to bleed off the edges against a solid yellow background.